Thursday, 28 January 2021 19:44

Konrad Partners

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Job: Business Positioning, Logodesign, Corporate Design
for Konrad Partners
Agency: bbck 

This renowned law firm was subject to a sharpening of its profile. Positioning with regard to clear business field structuring, communicative needs orientation as well as reduced and meaningful visualization. Classy. High recognition value.
Thursday, 28 January 2021 19:31

RWB.legal

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Job: Business Positioning
for Renner Wildner Bauer
Agency: bbck 

“Setting specific priorities for the work and the corresponding uncompromising attitude was essential before and for the creative process. Overall, its highly efficient for the system. ABSOLUTE recommendation!"

Dr. Mona Wildner
Wednesday, 18 September 2019 10:26

Brandmessage_0

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"Own your power" is the claim of bbck and the game-changing shift that will occure right after the positioning-process. Almost always, the unique-selling-propositon is already in the company, but has not been recognized yet. Replaceability was the unwanted result. Because why should customers know what is special about your offer, if you do not know it yourself?

The positioning process releases this treasure and binds it to the needs of the target group. Potential clients understand immediately what to get and will go for the perfect offer.

 

 

 

 Success is not a matter of coincidence but a result of clear thinking. Own your power.

Friday, 10 May 2019 11:21

Opinions

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bbck opinions 600pxl

 


 

 

"Gaining a deep understanding in why we do what we do, works as a door opener. Towards our clients and towards our teams. Facing facts and taking it from there is an approach in quality that creates sustainable results." Karin Amber



 

 



“16 years of successfully working with BBCK stands for itself. We have grown in that time to one of the leading law firms in Austria – according rapidly, the demands have increased our external appearance. BBCK has supported us with numerous proposals that were mostly very progressive. Not always, but very often we had the courage to implement this approach – which we get addressed by Austrian competitors and international law firms quite frequently i must say.“

Dr. Stefan Tiefenthaler, Partner
BINDER GRÖSSWANG Rechtsanwälte GmbH

 


"Besides, a new „self-awareness“ of our team has developed, which was apparently planned by the project management right from the start, yet we only became aware of it – after exciting group dynamics sessions – at the end of the project. Rarely have we worked with so much fun and discursiveness on our „brand“ and new strategic orientation as we did with Karin Amber and her team. Thanks for doing such a great job!!"

Dr. Hannes Jarolim, Partner
Jarolim Flitsch Rechtsanwälte GmbH


"As a strategy consultant to give a business owner a glittering market presence and common catalog of values is like selling a mediocre suit off the peg. Karin Amber, on the other hand, has listened deeply into our genesis, the values that impacted our success and thus into the DNA of our partnership and then - comparatively scientifically - she found the appropriate, authentic keywords and thus tailored a well-fitting tailor-made suit."

Dr. Christian Dorda, Partner
DORDA Rechtsanwälte GmbH



“For quite some time, we looked for a creative professional who is able to capture the essential by just a few strokes. It was by mere chance that we came across a website of another law firm that was simple, surprising and clear – and revealed its creator’s unerring instinct. That is how we came to know Karin Amber and her team. She took her time for us, looked around and created something we had not expected but which we felt we had had in mind for a long time already. Actually very simple. Just beautiful. And round from any angle. A thousand thanks, Ms Amber!”

Dr. Lutz Kniprath, Partner
Kniprath Lopez, Attorneys for Complex Disputes
Hanover, Germany


“If the term ”exceeding expectations“ fits anyone, then it‘s Karin Amber and her team. We expected a new corporate design for our company. What we got went far beyond that. A profound identity process moderated by Karin Amber has brought us even closer within our partnership and has shown a clear strategic direction for our firm. What we have always had in us is now being expressed outwardly as well. We are incredibly empowered in our professional activities.“

Dr. Nikolaus Vavrovsky, Partner
Vavrovsky Heine Marth Rechtsanwälte GmbH



“From Karin Amber one can learn how communication works, on a professional and personal level. It is subtle, bold, highly professional and creative – just like the concepts she creates for her clients. BBCK is strong in planning and strong in the implementation. Simply a perfect service.”

Dr. Kathrin Weber, Partner
Torggler Rechtsanwälte GmbH


I found our strategy/positioning-workshops really enriching. Often it is feared that such events tend to stay on the meaningless surface and bring nothing out of commonplaces or anything known anyway. This really was not the case here. You guided us through the workshops with energy, feeling and expertise, opening our eyes to so many treasures that we can partner with. Many Thanks!

Dr. Martin Brodey, Partner
DORDA Rechtsanwälte GmbH


“Working with BBCK is a pleasure. Quick, lots of attention to details, full of ideas and – most of all – uncompromising. As an attorney, you’re used to do late-night-shifts. When you receive an email of Karin Amber long after midnight, presenting the next good idea, you know that you are at the right place.“

Dr. Gerold Zeiler, Partner
zeiler.partners Rechtsanwälte GmbH


“We enjoy to work with BBCK, since we very much appreciate the intuitive creativity and the quick and accurate service that is always to the point.“

CEO | PSA
PSA Payment Services Austria GmbH


“We were all very happy about the super valuable work with Karin Amber. She was super professional and totally convincing. To set specific priorities for the work and corresponding uncompromisingness was essential before and for the creative process. Overall, the system is very much to the point now. ABSOLUTE recommendation!“

Dr. Mona Wildner | Attorney at Law
RENNER WILDNER BAUER


“Warning: the verve with which Amber does her work is really contagious. Even project skeptics (like myself), who initially struggled with starting the “brand process“, were quickly convinced. The bar Amber set our sights on was incredibly high; equally incredible was the self-evident ease with which we jumped it.“

Dr. Dieter Altenburger, Partner
Jarolim Flitsch Rechtsanwälte GmbH


“Karin Amber has the special ability to empathize with business ideas and to make them available in highly professional dynamic processes in the outer appearance. Creative, surprising and inspiring.“

Dr. Esther Lajta-Fichtinger, Head of Corporate Communications
BINDER GRÖSSWANG Rechtsanwälte GmbH

 

 

Results!

Thursday, 11 April 2019 09:38

vhm_casestudy

Written by

Job: Brand Positioning, Strategy, CI
for VHM lawyers
Agency: bbck

Strengthening strengths, sharpening profiles, making quality visible and stage-oriented - these are the successful steps of a genuine, authentic brand positioning. The recipe for success in this case be revealed here: take a team of specialists and highly motivated visionaries who are ready to consolidate and expand their place in the market, and a team of creative minds who understand how to stage and implement this attitude accordingly. As a result we created a meaningful and valuable first-impression to experience on the market. A coherent picture that gives an idea what to expect.

And that's exactly what brand is: A positive expectation.

Thursday, 11 April 2019 07:19

Branding

Written by
Positioning, Brand Strategy, Corporate Identity
Thursday, 11 April 2019 07:12

Work

Written by
  • All
  • Advertising
  • Branding
  • Corporate Communication
  • Editorial
  • Illustration
  • Packaging
  • Default
  • Title
  • Date
  • Random
  • Advertising

    Binder Grösswang Employerbranding Campaign
    • Advertising
  • Packaging

    Packaging for Pacifiers, MAM Babyartikel
    • Packaging
  • Advertising

    Torggler, Image Campaign
    • Advertising
  • Corporate Communication

    Impulse, Eventlogo, Invitationcard, Binder Grösswang
    • Corporate Communication
  • Corporate Communication

    Campaign, Communication Concept, IKP - Public Relations. Presentation.
    • Corporate Communication
  • Editorial, Corporate Communication

    Corporate Magazine, Binder Grösswang
    • Editorial
  • Editorial

    Catalogue, 150 Years OTIS
    • Editorial
  • Branding

    Brand Strategy / Corporate Design / Logodesign, zeiler.partners
    • Branding
  • Corporate Communication

    Communication Concept, Mondi
    • Corporate Communication
  • Advertising

    Imagead, DSC Doralt Seist Csoklich
    • Advertising
  • Advertising

    • Advertising
  • Editorial, Corporate Communication

    Imagebrochure, School of Management, University of Bergamo
    • Editorial
  • Advertising

    Campaign, Floridotower, Real Estate Businesscenter
    • Advertising
  • Webdesign

    Webdesign, zeiler.partners, Lawfirm
    • Corporate Communication
  • Corporate Communication

    Campaign, Communication Concept, IKP - Public Relations. Presentation.
    • Corporate Communication
  • Editorial, Corporate Communication

    Brochure, zeiler.partners
    • Editorial
  • Corporate Communication

    Binder Grösswang Teampresentation
    • Corporate Communication
  • Editorial

    Cookbook, Christian Brandstätter Verlag
    • Editorial
  • Corporate Communication

    Direct Mailing, Binder Grösswang
    • Corporate Communication
  • Corporate Communication

    Imagefolder, Schramm Öhler Rechtsanwälte
    • Corporate Communication
  • Corporate Communication

    Folder for Corporate Presentations, Binder Grösswang
    • Corporate Communication
  • Illustration

    HEFOKI - Food program for healthy Kids – Presentation for the City of Vienna
    • Illustration
  • Packaging

    Packaging for Pacifiers, MAM Babyartikel
    • Packaging
  • Corporate Communication

    Portrait. Imagebrochure. Binder Grösswang
    • Corporate Communication
  • Corporate Communication

    Seasonal Greetings Card, Torggler Rechtsanwälte
    • Corporate Communication
  • Advertising

    Advertisment, LEXUS Retail
    • Advertising
  • Editorial, Corporate Communication

    Corporate Magazine, Binder Grösswang
    • Editorial
  • Corporate Communication

    Website / Brand Strategy / Corporate Communication / Corporate Design, Kniprath Lopez
    • Corporate Communication
  • Advertising

    Recruting Material, Binder Grösswang
    • Advertising
  • Packaging

    Packaging for Pacifiers, MAM Babyartikel
    • Packaging
I want more!
Wednesday, 10 April 2019 18:04

Branding

Written by
Positioning, Brand Strategy, Corporate Identity
Tuesday, 02 April 2019 16:31

Brandmessage_5

Written by

Gnothi seauton is a much-cited inscription on the Temple of Apollo in Delphi and means "Know thyself!" It addresses the self-empowerment through the confrontation with your own inner personality. The recognition of the "inner world" thus served as access to problem solving in the "outside world".

What applies to the individual system also applies to larger systems. With Schopenhauer: "If you consciously do what you did blind before, you will make the right decisions." Cybernetics follows the same maxim - and bbck works with the companies on this.


Companies that know their intrinsic motivation and act accordingly achieve the maximum output with minimum effort and thus have a clear competitive advantage.

 

Tuesday, 26 March 2019 15:32

brandmessage_4

Written by

Studies prove: Customers seek agreement.

Worldwide, in 2017, every second person in all markets (the so-called belief-driven-buyer-markets), regardless of age, gender, and social status, decides for or against services / products, according to the level of values agreed with their own. As early as 2018, there are 2 of 3 people worldwide! In saturated markets, you have to reach the customer differently than with previous measures.

 

 

 

 

bbck has its focus on this field and developed a deep understanding on how to reach belief-driven-buyers.