Case Studies (22)
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Written by Super User
Job: Logodraft, 2010
for Christian Dior S.A.
Agency: bbck
Designer: Karin Amber
Redesigning an iconic logo is a pretty sensational task. Considering the history and the tradition of the brand, the next intended moves towards new markets and the consumers’ attitude towards luxury goods, reflecting Christian Dior’s belief in the eternal beauty of women and merging it with the logo's perfect applicability on products – all accessory, cosmetics and architecture – no matter what size or material: It all boils down to one timeless result.
"Own your power" is the claim of bbck and the game-changing shift that will occure right after the positioning-process. Almost always, the unique-selling-propositon is already in the company, but has not been recognized yet. Replaceability was the unwanted result. Because why should customers know what is special about your offer, if you do not know it yourself?
The positioning process releases this treasure and binds it to the needs of the target group. Potential clients understand immediately what to get and will go for the perfect offer.
Success is not a matter of coincidence but a result of clear thinking. Own your power.
Job: Brand Positioning, Strategy, Corp. Communication
for Mondi Group
Agency: bbck
Creating a communication concept for a global player is fun yet it comes with some challenges. Diversity needs to be considered, plus a design that is adaptable worldwide for all kinds of communication. The B2B-segment often suffers from a lack of creativity and emotions, as if B2B employees would be any different than regular consumers. Therefore, we chose to go down exactly that road: staging Mondi’s innovative products in playful settings and bringing a lot of life to them worked really well. This strategy was a big success!
Job: Brand Positioning, Strategy, CI
for VHM lawyers
Agency: bbck
Strengthening strengths, sharpening profiles, making quality visible and stage-oriented - these are the successful steps of a genuine, authentic brand positioning. The recipe for success in this case be revealed here: take a team of specialists and highly motivated visionaries who are ready to consolidate and expand their place in the market, and a team of creative minds who understand how to stage and implement this attitude accordingly. As a result we created a meaningful and valuable first-impression to experience on the market. A coherent picture that gives an idea what to expect.
And that's exactly what brand is: A positive expectation.
for Konrad Partners
Agency: bbck
This renowned law firm was subject to a sharpening of its profile. Positioning with regard to clear business field structuring, communicative needs orientation as well as reduced and meaningful visualization. Classy. High recognition value.
“Rarely have we worked with so much fun and lively discussion on our brand and new strategic orientation as we did with Karin Amber and her team.”
Dr. Hannes Jarolim
Gnothi seauton is a much-cited inscription on the Temple of Apollo in Delphi and means "Know thyself!" It addresses the self-empowerment through the confrontation with your own inner personality. The recognition of the "inner world" thus served as access to problem solving in the "outside world".
What applies to the individual system also applies to larger systems. With Schopenhauer: "If you consciously do what you did blind before, you will make the right decisions." Cybernetics follows the same maxim - and bbck works with the companies on this.
Companies that know their intrinsic motivation and act accordingly achieve the maximum output with minimum effort and thus have a clear competitive advantage.
Job: Brand Positioning, Strategy, Corp. Communication
for ÖRAG Immobilien
Agency: bbck
Not many of us buy a house or an apartment every now and then. Whether it is buying, selling or renting real estate, hiring a facility-team or negotiating some huge business space, what we all wish for is a trustworthy partner on the other side. One that goes the extra mile even after the contracts are signed. Yet it always takes two to tango. This is the core belief of ÖRAG Immobilien and the focus we chose for the communication strategy. "You have the vision. We contribute the real estate." Everyone likes win-win-situations, isn’t it?
Job: Corporate Magazine
for Binder Grösswang
Agency: bbck
Fortunately, the times are long gone when law firms were only announcing themselves to the world through massive brass signs at the entrance of inner city office buildings. As a highly successful law firm, Binder Grösswang considers itself as a reliable partner that provides not only first class legal services but also a magazine that covers highly specific areas. Even tough intermittent, contentwise every release is one of its kind. That is why we came up with the concept of counting covernumbers.
Not knowing what distinguishes one's own offer from the offer of the competition means to be in the interchangeability trap and is the archilles heel of many companies in today's market situation.
Knowing its unique position means performance at a high level and, in terms of cybernetics, maximum output with minimal effort.
Corporates who want to be successful in the saturated market by distinguishing themselves from one another by clear differentiation work with bbck.
