"Own your power" is the claim of bbck and the game-changing shift that will occure right after the positioning-process. Almost always, the unique-selling-propositon is already in the company, but has not been recognized yet. Replaceability was the unwanted result. Because why should customers know what is special about your offer, if you do not know it yourself?
The positioning process releases this treasure and binds it to the needs of the target group. Potential clients understand immediately what to get and will go for the perfect offer.
Success is not a matter of coincidence but a result of clear thinking. Own your power.
Job: Brand Positioning, Strategy, CI
for VHM lawyers
Strengthening strengths, sharpening profiles, making quality visible and stage-oriented - these are the successful steps of a genuine, authentic brand positioning. The recipe for success in this case be revealed here: take a team of specialists and highly motivated visionaries who are ready to consolidate and expand their place in the market, and a team of creative minds who understand how to stage and implement this attitude accordingly. As a result we created a meaningful and valuable first-impression to experience on the market. A coherent picture that gives an idea what to expect.
And that's exactly what brand is: A positive expectation.
Gnothi seauton is a much-cited inscription on the Temple of Apollo in Delphi and means "Know thyself!" It addresses the self-empowerment through the confrontation with your own inner personality. The recognition of the "inner world" thus served as access to problem solving in the "outside world".
What applies to the individual system also applies to larger systems. With Schopenhauer: "If you consciously do what you did blind before, you will make the right decisions." Cybernetics follows the same maxim - and bbck works with the companies on this.
Companies that know their intrinsic motivation and act accordingly achieve the maximum output with minimum effort and thus have a clear competitive advantage.
Studies prove: Customers seek agreement.
Worldwide, in 2017, every second person in all markets (the so-called belief-driven-buyer-markets), regardless of age, gender, and social status, decides for or against services / products, according to the level of values agreed with their own. As early as 2018, there are 2 of 3 people worldwide! In saturated markets, you have to reach the customer differently than with previous measures.
bbck has its focus on this field and developed a deep understanding on how to reach belief-driven-buyers.
Anyone who understands how customers make decisions in mature markets can tailor their offer in such a way that the target group decides for it.
bbck is a partner in the development of the exact "brand fit" - so that brand and target group fit together like key and lock.
Not knowing what distinguishes one's own offer from the offer of the competition means to be in the interchangeability trap and is the archilles heel of many companies in today's market situation.
Knowing its unique position means performance at a high level and, in terms of cybernetics, maximum output with minimal effort.
Corporates who want to be successful in the saturated market by distinguishing themselves from one another by clear differentiation work with bbck.