Job: Book
for OTIS
Agency: bbck

By inventing the elevator in 1854, Elias Otis set a landmark for the "new world" as we know it today. Skyscrapers kept rising to unexpected heights. Celebrating their anniversary, the leading global lift manufacturer Otis presented a fantastic world-wide exhibition of megacities featuring all its glories and down sides. We were lucky enough to indulge into Gruner & Jahr's enormous photo stock. The book was released in German & English.

Job: Brand Positioning, Strategy, Corp. Communication
for ÖRAG Immobilien
Agency: bbck

Not many of us buy a house or an apartment every now and then. Whether it is buying, selling or renting real estate, hiring a facility-team or negotiating some huge business space, what we all wish for is a trustworthy partner on the other side. One that goes the extra mile even after the contracts are signed. Yet it always takes two to tango. This is the core belief of ÖRAG Immobilien and the focus we chose for the communication strategy. "You have the vision. We contribute the real estate." Everyone likes win-win-situations, isn’t it?

 

 

 

Job: Corporate Magazine
for Binder Grösswang
Agency: bbck

Fortunately, the times are long gone when law firms were only announcing themselves to the world through massive brass signs at the entrance of inner city office buildings. As a highly successful law firm, Binder Grösswang considers itself as a reliable partner that provides not only first class legal services but also a magazine that covers highly specific areas. Even tough intermittent, contentwise every release is one of its kind. That is why we came up with the concept of counting covernumbers.

Job: Product branding
for Labvert for Christian Dior S.A.
Agency: bbck
Visualisation: Labvert

Dior’s „big D“ has been the constant brand element in decades. The perfume was named „Divine“ and its flacon was supposed to carry a huge golden „D“. When asked to come up with a packaging- and point-of-sale-concept we suggested that the name „Divine“ already introduces a certain look. The nature of divinity we believe is strong yet certainly not loud. We integrated the name in the golden eye catching „D“ and kept the packaging subtle yet elegant and very „Diorish“. On the shelf and on the dispenser the consumer would immediately recognize a Dior-piece yet the product would reveal its divinity subtle. The product never got released but we still love its look and we are happy to share it with you.

Job: Brand Positioning, Strategy, Corp. Communication
for Mondi Group
Agency: bbck

Creating a communication concept for a global player is fun yet it comes with some challenges. Diversity needs to be considered, plus a design that is adaptable worldwide for all kinds of communication. The B2B-segment often suffers from a lack of creativity and emotions, as if B2B employees would be any different than regular consumers. Therefore, we chose to go down exactly that road: staging Mondi’s innovative products in playful settings and bringing a lot of life to them worked really well. This strategy was a big success!

Logo draft for Christian Dior S.A. 2010

Logo draft for Christian Dior S.A. 2010

Logo draft for Christian Dior S.A. 2010

Logo draft for Christian Dior S.A. 2010

Logo draft for Christian Dior S.A. 2010