Case Studies (22)
for OTIS
Agency: bbck
By inventing the elevator in 1854, Elias Otis set a landmark for the "new world" as we know it today. Skyscrapers kept rising to unexpected heights. Celebrating their anniversary, the leading global lift manufacturer Otis presented a fantastic world-wide exhibition of megacities featuring all its glories and down sides. We were lucky enough to indulge into Gruner & Jahr's enormous photo stock. The book was released in German & English.
for Renner Wildner Bauer
Agency: bbck
“Setting specific priorities for the work and the corresponding uncompromising attitude was essential before and for the creative process. Overall, its highly efficient for the system. ABSOLUTE recommendation!"
Dr. Mona Wildner
for Mondi Group
Agency: bbck
Photographer: Thomas Schauer
For many years the B2B-sector drowned in excel-sheets and pie charts. When the Mondi Group asked us to come up with something „fresh“ to illustrate their strength, we came, saw and chose a completely different approach. As appropriate for an international player, we casted kids from all cultures and instead of showing a boring pie chart with global activities, we asked little Devid from Iran to blow up a waterpolo that looked like a globe. Followed by the pie (well, well… facts and figures can't be neglected...) But: First we want to make our business-partners smile, then it is more fun navigating together through all kind of numbers.
Job: Product branding
for Labvert for Christian Dior S.A.
Agency: bbck
Visualisation: Labvert
Dior’s „big D“ has been the constant brand element in decades. The perfume was named „Divine“ and its flacon was supposed to carry a huge golden „D“. When asked to come up with a packaging- and point-of-sale-concept we suggested that the name „Divine“ already introduces a certain look. The nature of divinity we believe is strong yet certainly not loud. We integrated the name in the golden eye catching „D“ and kept the packaging subtle yet elegant and very „Diorish“. On the shelf and on the dispenser the consumer would immediately recognize a Dior-piece yet the product would reveal its divinity subtle. The product never got released but we still love its look and we are happy to share it with you.
“Working with BBCK is a pleasure. Quick, lots of attention to details, full of ideas and – most of all – uncompromising.“
Dr. Gerold Zeiler
for MAM Baby
Agency: bbck
Who pays more attention on which product to choose for their little ones then young parents do? This circumstance was our challenge and our bliss. For almost one decade bbck developed and supervised the international communication- and packaging concept for MAM Baby.
Job: Magazine
for Binder Grösswang
Agency: bbck
The art of storytelling is that stories unfold in the mind of the viewer and listener itself. And this is how it creates its maximum effect: Your message conquers the box seat in the minds of our customers. Real pro's always make the best out of any given circumstances - and thats how we introduced the energy-team to the reader:
"Fred and Ginger. That’s what we’ve named the e-bikes that we’ve been using when on the go for clients in Vienna. “Singing in the rain” is sometimes our motto, too – Viennese weather being what it is! (...), you can always count on our energy team. Binder Grösswang - Competence you can count on." Prediction: You will remember this story.
Anyone who understands how customers make decisions in mature markets can tailor their offer in such a way that the target group decides for it.
bbck is a partner in the development of the exact "brand fit" - so that brand and target group fit together like key and lock.