Dior Dior logo dior karin amber logodraft diorlogo CDlogo diorCD diorbrand bbck diorlogobrand CDbrand christian dior christiandiorlogo logodior logocd logo luxery brands logo dior paris diorparis signet dior bbck karinamber
Client: Christian Dior S.A.
Job: Logodraft, 2010
Agency: bbck
Designer: Karin Amber

Redesigning an iconic logo is a pretty sensational task. Considering the history and the tradition of the brand, the next intended moves towards new markets and the consumers’ attitude towards luxury goods, reflecting Christian Dior’s belief in the eternal beauty of women and merging it with the logo's perfect applicability on products – all accessory, cosmetics and architecture – no matter what size or material: It all boils down to one timeless result.
Mondi CCS

Client: Mondi Group
Job: Corp. Communication Strategy
Agency: bbck

Creating a communication concept for a global player is fun yet it comes with some challenges. Diversity needs to be considered, plus a design that is adaptable worldwide for all kinds of communication. The B2B-segment often suffers from a lack of creativity and emotions, as if B2B employees would be any different than regular consumers. Therefore, we chose to go down exactly that road: staging Mondi’s innovative products in playful settings and bringing a lot of life to them worked really well. This strategy was a big success!

Binder Grösswang
Client: Binder Grösswang
Job: Corporate Magazine
Agency: bbck

Fortunately, the times are long gone when law firms were only announcing themselves to the world through massive brass signs at the entrance of inner city office buildings. As a highly successful law firm, Binder Grösswang considers itself as a reliable partner that provides not only first class legal services but also a magazine that covers highly specific areas. Even tough intermittent, contentwise every release is one of its kind. That is why we came up with the concept of counting covernumbers.
ÖRAG Immobilien
Client: ÖRAG Immobilien
Job: Corp. Communication Strategy
Agency: bbck

Not many of us buy a house or an apartment every now and then. Whether it is buying, selling or renting real estate, hiring a facility-team or negotiating some huge business space, what we all wish for is a trustworthy partner on the other side. One that goes the extra mile even after the contracts are signed. Yet it always takes two to tango. This is the core belief of ÖRAG Immobilien and the focus we chose for the communication strategy. "You have the vision. We contribute the real estate." Everyone likes win-win-situations, isn’t it?
Client: Currycom for iSi
Job: Seasonal campaign
Agency: bbck

To keep a long story short: It's springtime! The first days after a long winter that we finally can sit outside again and enjoy a coffee in the sun. Ah! What about some juicy fruits, or even a cup of ice cream! Enjoy life today. Get yourself a treat. And most of all: Take it isi.
Client: OTIS
Job: Book
Agency: bbck

By inventing the elevator in 1854, Elias Otis set a landmark for the "new world" as we know it today. Skyscrapers kept rising to unexpected heights. Celebrating their anniversary, the leading global lift manufacturer Otis presented a fantastic world-wide exhibition of megacities featuring all its glories and down sides. We were lucky enough to indulge into Gruner & Jahr's enormous photo stock. The book was released in German & English.

Client: Torggler
Com. Concept, CD

When meeting a bunch of great lawyers who have this slightly different angle on seeing things, any creative should take advantage of that given circumstance. Telling stories that create inner pictures. Saying all by not naming it…we love it… And even more important, the team of Torggler loves it and their clients too.

Client: Mondi Group
Job: Corp. Communication Strategy
Agency: bbck
Photographer: Thomas Schauer

For many years the B2B-sector drowned in excel-sheets and pie charts. When the Mondi Group asked us to come up with something „fresh“ to illustrate their strength, we came, saw and chose a completely different approach. As appropriate for an international player, we casted kids from all cultures and instead of showing a boring pie chart with global activities, we asked little Devid from Iran to blow up a waterpolo that looked like a globe. Followed by the pie (well, well… facts and figures can't be neglected...) But: First we want to make our business-partners smile, then it is more fun navigating together through all kind of numbers.
Dior Perfume
Client: Labvert for Christian Dior S.A.
Job: Product branding
Agency: bbck
Visualisation: Labvert

Dior’s „big D“ has been the constant brand element in decades. The perfume was named „Divine“ and its flacon was supposed to carry a huge golden „D“. When asked to come up with a packaging- and point-of-sale-concept we suggested that the name „Divine“ already introduces a certain look. The nature of divinity we believe is strong yet certainly not loud. We integrated the name in the golden eye catching „D“ and kept the packaging subtle yet elegant and very „Diorish“. On the shelf and on the dispenser the consumer would immediately recognize a Dior-piece yet the product would reveal its divinity subtle. The product never got released but we still love its look and we are happy to share it with you.

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In workshops Karin Amber supports clients to develop and (re)focus on their brand,- and communication strategies. This part of the work is exclusively done with businessowners and/or chief-executives. After the strategy is set the execution,- and visualisation-process starts.

Client opinions:

"Rarely have we worked with so much fun and discursiveness on our „brand“ and new strategic orientation as we did with Karin Amber and her team."
Dr. Hannes Jarolim

"Warning: the verve with which Amber does her work is really contagious. Even projectkeptics (like myself), who initially struggled with starting the "brand process", were quickly convinced. The bar, which Amber focused on, was record-high, as well as the ease and self-evidentness with which this was ultimately skipped."
Dr. Dieter Altenburger

Please answer these 3 questions
in 1 sentence:

Who are you? 
What do you do? 
Why does it matter?

In case you can – you won't need us.
In case you can't – we are here to help.

First: Developing your brand strategy. 
Then: Cultivating its growth.

For one goal: Own your power.

Owning our power creates maximum output by minimum effort. The 3 questions asked at first lead us there. bbck supports you in the field of brand strategy and brand communication. Good design is a result of clear thinking. We are known as uncompromising. Strategy always comes first.