Job: Magazine
for Binder Grösswang
Agency: bbck
The art of storytelling is that stories unfold in the mind of the viewer and listener itself. And this is how it creates its maximum effect: Your message conquers the box seat in the minds of our customers. Real pro's always make the best out of any given circumstances - and thats how we introduced the energy-team to the reader:
"Fred and Ginger. That’s what we’ve named the e-bikes that we’ve been using when on the go for clients in Vienna. “Singing in the rain” is sometimes our motto, too – Viennese weather being what it is! (...), you can always count on our energy team. Binder Grösswang - Competence you can count on." Prediction: You will remember this story.
We proudly introduce the most important person at bbck. Our client. Starting out with positioning we make sure that our clients own their power by deeply reconnecting and regaining with their uniqueness. In matured markets this is the best, most efficient and most satisfying marketing-strategy. For both - the businessowner and the customer. Therefor: #PositioningFIRST. We won't settle for less!
“Working with BBCK is a pleasure. Quick, lots of attention to details, full of ideas and – most of all – uncompromising.“
Dr. Gerold Zeiler
“Rarely have we worked with so much fun and lively discussion on our brand and new strategic orientation as we did with Karin Amber and her team.”
Dr. Hannes Jarolim
“A profound identity process moderated by Karin Amber has brought us even closer within our partnership and has shown a clear strategic direction for our firm. We are incredibly empowered in our professional activities.“
Dr. Nikolaus Vavrovsky