Karin is mastermind at bbck. She is the strategist and is thinking brands. Only the one who understands intrinsic motivation and how people make decisions in today's markets can make good marketing.
The pioneering findings of neuroscience combined with the knowledge of cybernetics and systemic work is her tool set. She believes that rules are there to be broken. Therefore she appreciates working with people who take the chance of courageous decisions as these often are the best decisions. After completing her studies Karin worked at advertising agencies in Vienna and Amsterdam. Digging deep in workshops and puzzling over concepts is her pet topic as it leeds to smart creating. She sees the interrelation between a profound engagement with the brand, a convincing concept and a consequent execution as the most important factors of a successful result.
Karin likes being a consultant and appreciates cooperations at eye level.