Monday, 06 February 2017 15:02

Mondi Positionierung

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Mondi Positionierung
Job: Strategy, Corp. Communication
for Mondi Group
Agency: bbck
Photographer: Thomas Schauer

For many years the B2B-sector drowned in excel-sheets and pie charts. When the Mondi Group asked us to come up with something „fresh“ to illustrate their strength, we came, saw and chose a completely different approach. As appropriate for an international player, we casted kids from all cultures and instead of showing a boring pie chart with global activities, we asked little Devid from Iran to blow up a waterpolo that looked like a globe. Followed by the pie (well, well… facts and figures can't be neglected...) But: First we want to make our business-partners smile, then it is more fun navigating together through all kind of numbers.
Read 5208 times Last modified on Wednesday, 24 July 2019 13:11