"Own your power" is the claim of bbck and the game-changing shift that will occure right after the positioning-process. Almost always, the unique-selling-propositon is already in the company, but has not been recognized yet. Replaceability was the unwanted result. Because why should customers know what is special about your offer, if you do not know it yourself?
The positioning process releases this treasure and binds it to the needs of the target group. Potential clients understand immediately what to get and will go for the perfect offer.
Success is not a matter of coincidence but a result of clear thinking. Own your power.