Job: Product branding
for Labvert for Christian Dior S.A.
Dior’s „big D“ has been the constant brand element in decades. The perfume was named „Divine“ and its flacon was supposed to carry a huge golden „D“. When asked to come up with a packaging- and point-of-sale-concept we suggested that the name „Divine“ already introduces a certain look. The nature of divinity we believe is strong yet certainly not loud. We integrated the name in the golden eye catching „D“ and kept the packaging subtle yet elegant and very „Diorish“. On the shelf and on the dispenser the consumer would immediately recognize a Dior-piece yet the product would reveal its divinity subtle. The product never got released but we still love its look and we are happy to share it with you.
for Binder Grösswang
The art of storytelling is that stories unfold in the mind of the viewer and listener itself. And this is how it creates its maximum effect: Your message conquers the box seat in the minds of our customers. Real pro's always make the best out of any given circumstances - and thats how we introduced the energy-team to the reader:
"Fred and Ginger. That’s what we’ve named the e-bikes that we’ve been using when on the go for clients in Vienna. “Singing in the rain” is sometimes our motto, too – Viennese weather being what it is! (...), you can always count on our energy team. Binder Grösswang - Competence you can count on." Prediction: You will remember this story.
Anyone who understands how customers make decisions in mature markets can tailor their offer in such a way that the target group decides for it.
bbck is a partner in the development of the exact "brand fit" - so that brand and target group fit together like key and lock.