Tuesday, 07 February 2017 18:20

Mondi CCS Positionierung

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Mondi CCS Positionierung

Job: Brand Positioning, Strategy, Corp. Communication
for Mondi Group
Agency: bbck

Creating a communication concept for a global player is fun yet it comes with some challenges. Diversity needs to be considered, plus a design that is adaptable worldwide for all kinds of communication. The B2B-segment often suffers from a lack of creativity and emotions, as if B2B employees would be any different than regular consumers. Therefore, we chose to go down exactly that road: staging Mondi’s innovative products in playful settings and bringing a lot of life to them worked really well. This strategy was a big success!

Read 4605 times Last modified on Thursday, 25 July 2019 10:49