Gnothi seauton is a much-cited inscription on the Temple of Apollo in Delphi and means "Know thyself!" It addresses the self-empowerment through the confrontation with your own inner personality. The recognition of the "inner world" thus served as access to problem solving in the "outside world".
What applies to the individual system also applies to larger systems. With Schopenhauer: "If you consciously do what you did blind before, you will make the right decisions." Cybernetics follows the same maxim - and bbck works with the companies on this.
Companies that know their intrinsic motivation and act accordingly achieve the maximum output with minimum effort and thus have a clear competitive advantage.